What’s With Design Management ? How does it affect any project and what are the factors related to it ?
In any Real Estate Project, the Art or Creative part of the Design process should largely end at the Concept Stage of Design. Once the Project gets into the Schematic, Design Development stage, the focus must move to practicality, build-ability; basically Science over Art. The only Art required post Concept stage should be the Art of driving consensus amongst the various stakeholders in a Project.
Without blaming the Design team, Clients, Consultants or Project Managers, the above statements don’t often hold true. However, they should only be made if site conditions, budgets or timelines change; not because someone’s creative juices started flowing late in the game.
So how does one get close to achieving an efficient Design Process?
- Spend all the time you want on the Concept Stage. Ideate. Dream. Wake up. Dream again!
- Once you’re done with the Concept Stage, take of the Artist hat and put on your Engineering hat.
- Setup a clear ‘Project Critical Path’ (Google the definition if you haven’t heard of this before) which, try and make this the Bible for every stakeholder. Preach it daily if required.
- Setup a clear communication process so that all stakeholders can get immediate feedback.
- Pick up the phone and solve issues, don’t paper or email push and pass the buck. I have heard too many times “but I put it on email”. Get that person off the project.
- Freeze on a Design that is practical for the environment you are in. Environment doesn’t mean don’t use a particular material for a type of climatic condition but also look at factors of Skill Level of the Labor, Project Timelines and post Project Maintenance costs.
- Don’t be in a rush to hit the construction site, try and plan a majority of the project in the pre-construction phase. One should be executing on site, not planning on site.
Understanding Value Engineering
Another aspect of Design Management that people often misunderstand is that of Value Engineering. Some people think it is just about cutting cost or reducing/deferring scope. Value engineering is an important part of the Design Process where all stakeholders constantly question and dive into each key decision and finding innovative ways to improve the output. This could be related to the construction methods, logistics plans, aesthetics, or any other decision’s that may have alternative ways of arriving at the desired result.
If you have to start work immediately and don’t have time to follow the above Design process, which does end up happening on some our projects too, then make sure you have enough ammunition because there is going to be a lot of firefighting!
SILA is a Real Estate Services company with expertise in Facility Management, Real Estate Advisory, Project Management & Interior Contracting, servicing clients in over 50 cities with 4,000+ employees. The company’s Facility Management clients include Mumbai International Airport (T2), J&K Bank, Piramal Enterprises, Adlabs Imagica, Tata Sons, WeWork amongst others. SILA’s Projects division has projects across property asset classes – Hospitality, Industrial, Commercial, Mixed Use, Retail, & Residential, and Turnkey Interior Contracting for Commercial Offices, Restaurants & Retail Stores to its service offerings. SILA’s Advisory business provides with a comprehensive range of services such as Research, Valuation, Feasibility Studies, Equity/Debt Syndication for Real Estate Projects. SILA’s goal is to use the experience gained across all our services and projects, to provide our clients with in-depth advice and support for their Real Estate.